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This site states the following, "With decades of experience mastering home building in up-and-coming sub divisions, we can help put you in your dream home." Our analyzers noticed that the web page stated " Join the sprawling Johnson County area and lay your roots in a custom-built Clayton House home." The Website also stated " When you decide to buy a home, dont settle for anything less than exactly what you want. If you want to move into an already established neighborhood, still enjoying the benefits of a new home, just call Clayton House." The website's header had custom homes as the most important keyword. It was followed by Greater Johnson County, MO, and KS which isn't as highly ranked as custom homes. The next words the site uses is Mission Hills. Leawood was also included and could not be understood by search parsers.